Product Launch Video

We worked with Benefex to realise their ambition for a high production value video to launch their new service ‘One Hub’. Early on, it was clear that to meet high expectations in terms of variety of footage and quality we would need to curate a video from stock libraries. The challenge then was to come up with a treatment that made a virtue of this approach, brought humour and resonated with the target audience of HR professionals. The video won Best video ad at the Influence HR awards.