Supporting Organisational Changea tale of giants and sprites
An animated story to support discussion and debate about change. Delivering to an international audience, it was important to find a metaphor that worked across cultures and languages. Fairytales are universal, and - enhanced with charming, magical illustrations - we produced something easy to get and hard to forget.
A giant of their industry, our client is a powerful influencer and proud of their position as a trusted brand. However, their size and complexity mean they don’t always see or act upon immediate opportunities.
By comparison, smaller companies are like sprites, continuously digging for gold - and able to quickly change direction when they encounter a rock in their path. Being able to innovate and adapt quickly, they may overtake the giant unless they too find new ways of working.